2020-2021 Catalog (Current)

Digital Marketing

Degree Type: Certificate
College(s): College of Business

Program Requirements

Digital Marketing, Certificate Program Checksheet


  • Certificate Courses
  • Admission Requirements
  • Graduation Requirements

Why Choose a Digital Marketing Certificate?

If you have a strong interest in Internet-based marketing activity, you'll find that Digital Marketing is the newest and most innovative marketing methodology used by business executives.

The Digital Marketing Certificate will enhance your skills in:

  • Multi-channel marketing - integrating online and offline marketing with profitable results
  • Selling online, and saving money and time for your company and your customers
  • Managing databases in a digital world
  • Mastering best practices in both business-to-customer and business-to-business digital marketing
  • Creation and execution of Internet marketing/advertising and social media plans and campaigns

You will be provided with the latest cutting edge internet-based marketing skills that will help you, not only in digital marketing but in careers such as direct marketing, advertising, and professional selling.

This certificate is structured to complement the knowledge and career-readiness of students earning advertising, marketing, computer information systems, communication, and public relations degrees.

Career Opportunities

Students with a digital marketing background are in demand at advertising agencies, digital marketing agencies, and companies of all sizes.  Entry-level job opportunities include positions in Search Engine Optimization (SEO), sponsored search (Google Ads), social media management, and content marketing.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

Required Courses
Credit Hours

Digital Marketing Certificate - 12 Credits

Bus-to-Bus Digital Marketing
Bus-Consumer Digital Marketing
Principles of Marketing
Additional Requirements - 3 Credits (Choose One)
Direct Marketing
Bus-to-Bus Advertising/IMC