2020-2021 Catalog (Current)

Direct Marketing

Degree Type: Certificate
College(s): College of Business

Program Requirements

Direct Marketing, Certificate Program Checksheet


  • Certificate Courses
  • Admission Requirements
  • Graduation Requirements

Why Choose a Direct Marketing Certificate?

If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

  • Direct marketing as an overall business model and as an element of Integrated Marketing Communications
  • Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
  • Direct marketing creative strategy and execution
  • Hands-on direct marketing techniques

You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Career Opportunities

Students with a direct marketing background are in demand at advertising agencies, marketing agencies, and companies of all sizes.  Entry-level job opportunities include positions in creative, media placement, direct and interactive marketing, project management, and account work. 

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

Required Courses
Credit Hours

Direct Marketing Certificate - 12 Credits

Principles of Advertising/IMC
Principles of Marketing
Direct Marketing
Additional Requirements - 6 Credits (Choose One)
Bus-to-Bus Advertising/IMC
Introduction to Data Mining