- Certificate Courses
- Admission Requirements
- Graduation Requirements
Why Choose a Direct Marketing Certificate?
If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas:
- Direct marketing as an overall business model and as an element of Integrated Marketing Communications
- Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
- Direct marketing creative strategy and execution
- Hands-on direct marketing techniques
You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.
Students with a direct marketing background are in demand at advertising agencies, marketing agencies, and companies of all sizes. Entry-level job opportunities include positions in creative, media placement, direct and interactive marketing, project management, and account work.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Email: [email protected]