Business Data Analytics
- General Education Courses, Business Core Courses and Major Courses
- Admission and Transfer Requirements
- Graduation Requirements
Why Choose Business Data Analytics? - Program Spotlight
Our Business Data Analytics (BDA) program was created in response to the critical need in today's workplace for employees who are capable of drawing meaningful insight from vast quantities of data. It is the only undergraduate program of its type in the state.
Data analytics is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare, and manufacturing. Data mining turns raw data into information. This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage. For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationships, reducing financial risk and uncovering new sales opportunities.
Organizations today face tough competitive challenges. Some challenges can be met with the competitive advantage of better knowledge. Your future employer may assign you to help create that knowledge by using sound research methods to discover information hidden within vast databases. For example, you may be asked to help a team discover customer buying patterns that signal new niche markets. Or discover a pattern of credit card use that points to fraud. Or you may help discover patterns of cell growth helpful in diagnosing cancer. Or you may assist a team searching for patterns of terrorist activities. Or you may help discover changing patterns of habitat growth impacting endangered species. Do you see yourself in a team working with research tools to explore vast amounts of data and information to uncover important patterns? If so, Business Data Analytics will prepare you to work in a team setting to help fulfill the information needs of your employer through the application of data mining methods.
- You will learn from statisticians and information Security and Intelligence experts who will teach you through practical, hands-on projects using worldwide known software.
- You will find the statistics faculty willing and readily available to help you outside of the classroom.
- Our classrooms provide opportunities for collaborative state-of-the-art learning.
Employers like to hire Ferris graduates because of their practical skills, receptive attitudes, and abilities to do the job from day one. The Data Analytics job market is exploding in a range of fields including business, education, manufacturing, healthcare, criminal justice, government, science, and others. Some BDA career options: data scientist, business data analyst, market research analyst, data analyst/data architect, business and systems analyst, analytic software sales representative, business systems consultant, research analyst or data analyst consultant.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Business Data Analytics, BS - 120 Credits
Business Data Analytics Major - 33 Credits
Choose one of the following Concentrations
Directed Electives (see advisor)