Graphic Media Management
- Major Courses and General Education Courses
- Admission and Transfer Requirements
- Graduation Requirements
Why Choose Graphic Media Management? - Program Spotlight
Offered through the Marketing Department, the Graphic Media Management program addresses operations management, IT, project planning and estimating, marketing, and embracing the rapidly changing media business environment. Today's print media industry is really a global communication industry using every type of technology available to help customers communicate their message. Graphic Media Management is just that, the cutting edge of all the latest and greatest imaging and digital communications technology. Leaders in the print media industry must be knowledgeable in all traditional printing methods as well as know-how to best use leading-edge technology to remain competitive.
Nearly one-third of the three-quarters of a million people employed by the print media industry is over age 55. That means excellent opportunities for individuals who love to solve problems and work in a fast-paced environment on some of the most technologically advanced systems in the world. Graduates from the Graphic Media Management program are not only trained in traditional print operations, G7 color management, and digital print pre-press workflow, but they also bring another level of skills to the workforce. This foundation of print media technology and processes combine with a solid core of the business, marketing, management, and financial courses make graduates from the Graphic Media Management program highly desirable employees for the future of the print media industry. There are career opportunities in sales, technical sales and marketing, information systems, project management, customer service and production management in the print media industry and throughout the supply chain.
More than 80 percent of the print media companies in the United States employ less than 50 employees. This allows graduates of Ferris State University's Graphic Media Management program excellent opportunities to stay close to the technology, people and business operations. Average starting salaries range from $40,000 to $55,000 a year.
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Email: [email protected]
Graphic Media Management is accredited by the Accrediting Council for Collegiate Graphic Communication, Inc.
Graphic Media Management, BS - 129 Credits
The student must select and enroll in one of the following approved minors before Spring Semester of their Junior year. The student must meet with the minor advisor to declare one of the following minors. They must complete 12 credits in that minor beyond courses that may have already been taken in the Graphic Media Management BS degree. The students will be strongly encouraged to complete the minor before graduation.
Marketing Sales Minor
Advertising/Integrated Marketing Communications Minor
Integrated Marketing Techniques Minor
Digital Marketing Minor
Public Relations Minor
Computer Information Systems Minor
Lean Systems Minor
Small Business & Entrepreneurship Minor
International Business Minor
Human Resource Management Minor