2020-2021 Catalog (Current)

Graphic Media Management

Degree Type: Bachelor of Science
College(s): College of Business

Program Requirements

Graphic Media Management, BS Program Requirements


  • Major Courses and General Education Courses
  • Admission and Transfer Requirements
  • Graduation Requirements

Why Choose Graphic Media Management? - Program Spotlight

Offered through the Marketing Department, the Graphic Media Management program addresses operations management, IT, project planning and estimating, marketing, and embracing the rapidly changing media business environment. Today's print media industry is really a global communication industry using every type of technology available to help customers communicate their message. Graphic Media Management is just that, the cutting edge of all the latest and greatest imaging and digital communications technology. Leaders in the print media industry must be knowledgeable in all traditional printing methods as well as know-how to best use leading-edge technology to remain competitive.

Career Opportunities

Nearly one-third of the three-quarters of a million people employed by the print media industry is over age 55. That means excellent opportunities for individuals who love to solve problems and work in a fast-paced environment on some of the most technologically advanced systems in the world. Graduates from the Graphic Media Management program are not only trained in traditional print operations, G7 color management, and digital print pre-press workflow, but they also bring another level of skills to the workforce. This foundation of print media technology and processes combine with a solid core of the business, marketing, management, and financial courses make graduates from the Graphic Media Management program highly desirable employees for the future of the print media industry. There are career opportunities in sales, technical sales and marketing, information systems, project management, customer service and production management in the print media industry and throughout the supply chain.

More than 80 percent of the print media companies in the United States employ less than 50 employees. This allows graduates of Ferris State University's Graphic Media Management program excellent opportunities to stay close to the technology, people and business operations. Average starting salaries range from $40,000 to $55,000 a year.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

Graphic Media Management is accredited by the Accrediting Council for Collegiate Graphic Communication, Inc.


Required Courses
Credit Hours

Graphic Media Management, BS - 129 Credits

Major - 23 Credits
Var Data Pub/Cross Media Mktg
Project Est and Cost Analysis
Production Planning
Media Management Internship
Dig Workflow Eng & Automation
Color Management
Media Process Management
Current Topics in Media Mgmt
Major Related - 30 Credits
Contracts and Sales
Applied Management
Mgmt Metrics & Decision Making
Quality-Operations Mgmt
Principles of Marketing
Introduction to Statistics
Graphic Media Management Approved Minors - 12 Credits
The student must select and enroll in one of the following approved minors before Spring Semester of their Junior year. The student must meet with the minor advisor to declare one of the following minors. They must complete 12 credits in that minor beyond courses that may have already been taken in the Graphic Media Management BS degree. The students will be strongly encouraged to complete the minor before graduation.

Marketing Sales Minor

Advertising/Integrated Marketing Communications Minor

Integrated Marketing Techniques Minor

Digital Marketing Minor

Public Relations Minor

Computer Information Systems Minor

Lean Systems Minor

Small Business & Entrepreneurship Minor

International Business Minor

Human Resource Management Minor