2020-2021 Catalog (Current)

Professional Digital Marketing

Degree Type: Certificate
College(s): College of Business

Program Requirements

Professional Digital Marketing, Certificate Program Checksheet

Includes:

  • Certificate Courses
  • Admission Requirements
  • Graduation Requirements

Why Choose a Professional Digital Marketing Certificate?

If you are employed (or hope to be employed) in a field where you need a good working knowledge of Internet-based marketing activity, the Professional Digital Marketing Certificate may be ideal for you. You will learn both the theory and practice of Digital Marketing, and the Professional Digital Marketing Certificate will enhance your skills through courses of your choice focused on:

  • Multi-channel marketing
  • Selling online, and saving money and time for your company and your customers
  • Managing databases in a digital world
  • Mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing
  • Creation and execution of Internet marketing/advertising and social media plans and campaigns including the basics of Web site design and implementation

You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in Digital Marketing but also in careers such as direct marketing, advertising, and professional selling.

This certificate is structured for experienced professionals who wish to choose Digital Marketing-related courses to enhance their career development. 

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids, MI 49307-2426
Phone: 231-592-2426
E-mail:

Required Courses
Credit Hours

Professional Digital Marketing Certificate - 12 Credits

Bus-to-Bus Digital Marketing
3
Bus-Consumer Digital Marketing
3
Additional Requirements - 6 Credits
Bus-to-Bus Advertising/IMC
3
Web Design and Planning
3
Principles of Marketing
3
Direct Marketing
3