2020-2021 Catalog (Current)

Integrated Marketing Communications

Degree Type: Certificate
College(s): College of Business

Program Requirements

Integrated Marketing Communications, Certificate Program Checksheet


  • Certificate Courses
  • Admission Requirements
  • Graduation Requirements

Why Choose an Integrated Marketing Communications Certificate?

With so many media choices available today, all kinds of companies are looking for grads that understand IMC (Integrated Marketing Communications.) The U. S. Department of Commerce identifies IMC as one of the fastest-growing career fields. A certificate in IMC can give you an additional skillset to complement your major and make you a more attractive hire. It exposes you to the latest advertising techniques, and it also acquaints you with the other promo techniques that work effectively with advertising. Just what companies are looking for these days. It's all about creating and placing ads and other instruments of promotion for maximum impact in traditional media like radio, television, and direct marketing channels, plus the hottest social media, like Facebook, Twitter, Pinterest, and more.

Career Opportunities

Students with an integrated marketing background are in demand at companies and agencies that market using direct and digital marketing, advertising, sales promotion, and public relations. Job titles include work in account services, media, research or creative. 

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-592-2426

Required Courses
Credit Hours

Integrated Marketing Communications, Certificate - 12 Credits

Principles of Advertising/IMC
Principles of Sales Promotion
Direct Marketing
Public Relations Principle