2020-2021 Catalog (Current)

Healthcare Marketing

Degree Type: Bachelor of Science
College(s): College of Business

Program Requirements

Healthcare Marketing, BS Program Checksheet

Includes:

  • Major Courses and General Education Courses
  • Admission and Transfer Requirements
  • Graduation Requirements

Why Choose Healthcare Marketing?

Want a career in healthcare but working from a medical aspect is not for you? Want a career in business but the boardroom bores you? Well, now you can combine the medical world with the business world with a BS in Healthcare Marketing. This program is designed to develop graduates capable of marketing within the healthcare industry across the supply chain - including hospitals and hospital systems, physician practices, specialized clinics; manufacturers of pharmaceuticals, medical devices, and medical furniture; social service providers and change-behavior specialists.

The job market for students with competence in healthcare marketing is currently very strong. However, healthcare systems and organizations are generally reluctant to hire undergraduates for entry-level positions if those undergraduates do not have healthcare or healthcare-related competencies and experience. The BS Healthcare Marketing program at Ferris State University was designed with input from both industry and academia to teach you those marketing competencies valued by the healthcare industry.

Career Opportunities

Healthcare spending is 4.3 times the amount spent on national defense. A survey of nearly 300 hospitals by the Society for Healthcare Strategy and Market Development (SHSMD) found that hospital marketing departments averaged 6 (six) staff members with budgets of 1.2 million. Marketing departments are incorporated into the structure of healthcare organizations and marketers are being promoted to manager’s directors, and ultimately vice presidents. Some careers in Healthcare Marketing you may start at are jobs in sales and marketing for healthcare providers and their suppliers, including medical device and furniture sales and marketing, customer service, and social marketing.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email:

Required Courses
Credit Hours

Healthcare Marketing, BS - 121 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3
Major - 43 Credits
Principles of Advertising/IMC
3
The U.S. Health Care System
3
Health Care Law 1
3
Professional Selling
3
Marketing Internship
1 TO 9
Consumer Behavior
3
Marketing Internship II
1 TO 9
International Marketing
3
Healthcare Marketing
3
Supply Chain Management
3
Marketing Strategy
3
MKTG Internship
1 TO 9
Medical Terminology
3
Foundations of Reimbursement
3
Data Analytics-Healthcare Mktg
3
Additional Requirements - Choose One
Directed Elective with Advisor Permission - 3 Credits
Advanced Selling
3
Health Care Finance 2
3
Health Care Law 2
3