2020-2021 Catalog (Current)

Marketing

Degree Type: Associate in Applied Science
College(s): College of Business
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Program Requirements

Marketing, AAS Program Requirements

Includes:

  • Major Courses and General Education Courses
  • Admission and Transfer Requirements
  • Graduation Requirements

Why Choose a Marketing Associate in Applied Science - Program Spotlight

The Marketing Associates degree introduces students to business foundational concepts and the basic marketing-related disciplines. Students will take a combination of general education courses, business foundation courses, and marketing courses with an opportunity to select electives that meet their professional interests in the marketing field.

Career Opportunities

Graduates are prepared for entry-level positions in Marketing and related fields of Customer Service, Sales, and Retailing.

Students completing their marketing associate’s degree are prepared to enter a four-year degree program in Marketing with concentrations in Retail, Digital Marketing, Sales, or Sports Marketing; Public Relations; or Advertising/Integrated Marketing Communications.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307 - 2284
Phone: 231-591-2426
Email:

Required Courses
Credit Hours

Marketing, AAS - 60 Credits

Business Foundations - 18 Credits
ACCT 201
Princ. of Financial Accounting
3
ACCT 202
Princ of Managerial Accounting
3
BLAW 321
Contracts and Sales
3
MGMT 301
Applied Management
3
MKTG 321
Principles of Marketing
3
STQM 260
Introduction to Statistics
3
Major Requirements - 15 Credits
AIMC 300
Principles of Advertising/IMC
3
MKTG 231
Professional Selling
3
PREL 240
Public Relations Principle
3
Two Marketing Directed Electives - Advisor Approval - 6 Credits