AIMC 300 - Principles of Advertising/IMC

Scope and purpose of Integrated Marketing Communication, brand management and corporate image, consumer behavior, IMC planning, advertising management, advertising design, and message strategies; media e-commerce marketing, alternative marketing; database and direct response marketing; personal selling, sales promotion, public relations and sponsorship programs, IMC ethics, regulation, and evaluation. The course includes a final project that integrates and demonstrates learning. Typically Offered: Fall, Spring, Summer.
Level: UG
Class Restriction: AF, FR, HF, IF, RF, VF
Credit Hours: 3

Prerequisite ENGL 150/C-
Ferris Equivalencies: AIMC-222-200908

Department: MKTG

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