Add to Portfolio.

GMAN 310 - Var Data Pub/Cross Media Mktg

This course is designed to introduce students to emerging technologies in digital and variable data publishing (VDP). The impact of these technologies on traditional print markets and new digital printing markets are explored. Students examine specific digital printing technologies including color toner-based print engines, inkjet, and direct to press offset presses. Students complete projects utilizing databases and variable data publishing software, servers and digital presses to produce unique cross-media marketing campaigns. Typically offered: Spring.
Level: UG
Credit Hours: 3

Ferris Equivalencies: NMPP-410-200008

Department: MKTG


Print-Friendly Page (opens a new window)
Add to Portfolio.
Close Window