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MKTG 337 - Principles of Commerce

Introduction to the fundamentals of consumer trade. Included as topics of study are sectors involved in retail trade, channel strategy, market strategy, advertising, interpreting consumer demand, techniques of buying, terms of purchase, and display. Typically Offered Fall.
Level: UG
Credit Hours: 3

Prerequisite MKTG 321 /C-
Ferris Equivalencies: RETG-337-200608

Department: MKTG


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