Add to Portfolio.

MKTG 378 - Marketing Data Analysis

Statistical applications of specific marketing problems using market research data. Extensive use of computers to analyze marketing data and coverage of sample and inference procedures (confidence intervals, chi-square, t-tests, and ANOVA). Concentration on both statistical applications and summary report writing. Emphasis to career paths in many areas of marketing management, marketing research, and sales. Typically Offered Fall, Spring
Level: UG
Credit Hours: 3

Prerequisite STQM 260 /C- And MKTG 321 /C-
Ferris Equivalencies:

Department: MKTG


Print-Friendly Page (opens a new window)
Add to Portfolio.
Close Window