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MKTG 383 - Direct and Digital Marketing

An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-to-business direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, co-ops, telemarketing, production, lead generation, direct marketing math, idea development, research, and integrating direct marketing into the overall marketing mix. Typically Offered Fall, Summer
Level: UG
Credit Hours: 3

Prerequisite MKTG 321 /C-
Ferris Equivalencies:

Department: MKTG


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