Add to Portfolio.

MKTG 410 - Industrial Marketing

Concepts of industrial marketing systems, its products and services, channels, promotion and pricing strategies. Marketing plan development for industrial products and services. Characteristics of industrial customers, market potential, and buying process. Typically Offered Spring Only
Level: UG
Credit Hours: 3

Prerequisite MKTG 321 /C-
Ferris Equivalencies:

Department: MKTG


Print-Friendly Page (opens a new window)
Add to Portfolio.
Close Window