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MKTG 420 - Sports Marketing

An introduction to the sports industry and the specific application of marketing principles and processes to sports products and to the marketing of non-sports products through association with sport. An emphasis is placed on the spectator as a consumer and the strategic application of the marketing mix to collegiate and professional sports. Typically Offered Fall only.
Level: UG
Credit Hours: 3

Prerequisite MKTG 321 /C-
Ferris Equivalencies:

Department: MKTG


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