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MKTG 438 - Strategic Channel Marketing

Identification of the strategic role of distribution in the marketing strategy. Evaluation and selection of channels of distribution, structures, and design. Recognize the types of power in channel relationships and advantages of channel alliances. Managing channel conflicts. Exploring channel relationships in franchising and services channels. Typically Offered Fall and Spring.
Level: UG
Class Restriction: SR
Credit Hours: 3

Prerequisite MKTG 321 /C-
Ferris Equivalencies:

Department: MKTG


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