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MKTG 475 - Product Marketing

Focuses on product strategy and the role of the product/brand manager. Subjects covered are opportunity analysis, industry and competitive analysis, pricing, promotion, distribution, strategic plan, and competitive advantage. Expansion, repositioning, new products, or line extension strategies are studied. MKTG 321  w/C- or higher. Typically Offered Fall Only
Level: UG
Credit Hours: 3

Prerequisite MKTG 321 /C-
Ferris Equivalencies:

Department: MKTG


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