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MKTG 499 - Marketing Strategy (Capstone)

Developing and executing marketing strategies, programs, audits, and plans. Emphasis on strategic and tactical marketing decisions through highly interactive case studies and presentations that require the application of a variety of analytical frameworks for making strategic marketing decisions. Specific cases leading to comprehensive case analysis, covering areas such as consumer and industrial goods, products and services, and profit and nonprofit organizations, ranging from manufacturers to retailers. The following courses can also run concurrently: MKTG 472  and MKTG 441 . Typically offered Fall, Spring.
Level: UG
Class Restriction: SR
Credit Hours: 3

Prerequisite ENGL 325 /D- And AIMC 300 /D- And MKTG 322 /D- And MKTG 425 /D- And FINC 322 /D- And ECON 202 /D- And MKTG 472 /D- W/Concurrency:Y And MKTG 441 /D- W/Concurrency:Y
Ferris Equivalencies: MKTG-476-200608

Department: MKTG


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