PREL 360 - Reputation Mgmt&Crisis Comm

The heart of public relations is reputation management. This ties PR directly to the bottom line, but many leaders overlook this vital part of the business. Today's leaders must learn the value of public relations and how it helps (or hurts) the organization's reputation. This class teaches how good, effective PR builds from an ethical foundation, cultivating a favorable reputation over time through strategic relationships, goodwill, transparency, effective crisis communication, and, ultimately, increased shareholder value. Students who take this course are expected to have strong communication skills (particularly writing); this is strictly enforced. Typically offered Spring.
Level: UG
Class Restriction: JR, SR
Credit Hours: 3

Ferris Equivalencies:

Department: MKTG

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