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MKTG 200 - Marketing, Branding and You

Marketing is a continually evolving discipline, and there has never been a more exciting time to learn about marketing. From strategy to creative and everything in between, marketing has something for everyone. Basic marketing concepts and branding are viewed from three different perspectives: the customers, the company, and the student. The students apply these core marketing concepts in a marketing simulation and a personal branding assignment. Pre-requisites: ENGL 150 with a grade of D- or higher. Terms offered: Fall, Spring, Summer.
Level: UG
Credit Hours: 3

Prerequisite ENGL 150 /D- with Concurrency
Ferris Equivalencies:

Department: MKTG


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