COMM 384 - Masspersonal Communication

This course is aimed at exploring the intersections of mass and interpersonal communication, with an emphasis on the various ways social and digital media are blurring the lines between the two. With the advent of social and digital media, traditional boundaries between audiences and content producers, between conversation and consumption, and between mediated and interpersonal relationships are quickly revealing themselves to be less rigid than was once believed. This discussion-based course will tackle these issues, with the goal of providing solid understanding of the communication mechanics underlying social and digital media use. Selected topics will include the live streaming and audience effects, the role of interpersonal communication in mass media campaigns, and the increasingly participatory relationship between audiences and media figures, entities, and brands. Course meets General Education requirements for Self and Society. Typically offered Spring.
Level: UG
Credit Hours: 3

Prerequisite COMM 105/C Or COMM 121/C Or COMM 221/C
Ferris Equivalencies:

Department: HUMN

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