AMGT 301 - Auto Marketing-Distribution 1

Focuses on evolution of automotive product distribution in the U.S., the development of aftermarket channels, marketing, demographics, and the global nature of the industry. Includes an overview of the evolution of management styles, manufacturing processes, and a discussion of current and future trends. PC software applications applicable to this industry are introduced, including operating systems (Windows), word processing (Word), E-Mail, and Internet access. Meets General Education requirements for Collaboration and Problem Solving Typically Offered Fall Semester.
Level: UG
Credit Hours: 4

AHEM-301-200101

Department: AUTO