DSGN 311 - Branding Experience Design 1

This course introduces the design of user-centered brand experiences for businesses, organizations, services, and products. Students will research and create identity systems designed for engaging user interaction. Students will discover, plan and prototype a variety of brand touchpoints across multiple media formats. Students will apply knowledge of typography, color, and other principles of visual communication to the design of a visual system. The study of brand identity design will be complemented with examples of work done for leading global brands. Students refine skills to present deliverables throughout the duration of the course.
Level: UG
Credit Hours: 3

Prerequisite DSGN 220/C- And DSGN 222/C-
Corequisite DSGN 301 or Program Approval

Ferris Equivalencies:

Department: MKTG