MKTG 321 - Principles of Marketing

Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer
Level: UG
Class Restriction: AF, FR, HF, IF, RF, VF

Credit Hours: 3

Prerequisite ENGL 150/C-
Department: MKTG