MKTG 716 - Strategic Marketing Decisions

Strategic Marketing Decisions introduces students to essential marketing terms, concepts and ethics. Concepts included are marketing mix (product, pricing, distribution, integrated marketing communications: advertisements, public relations, sales and electronic communication), segmentation, target marketing, and consumer behavior. The combination of real-world experience and theoretical concepts meet together as students conduct external and internal organization analyses and develop and justify a comprehensive marketing and implementation plan that addresses the problem(s) or opportunity(ies) identified in marketing cases. Restricted to graduate student. Typically offered Fall, Spring, Summer.
Level: GR
Credit Hours: 3

Department: MKTG