AIMC 383 - Bus-Consumer Digital Marketing

A hands-on overview of Business-to-consumer Digital Marketing. Places digital marketing in perspective as a growing part of the American and global economics how digital is being integrated into some going businesses, how it is becoming a complete way of doing business for others, and how to maximize opportunities for success in this fast-changing field. Typically offered Spring, Summer.
Level: UG
Credit Hours: 3

Prerequisite MKTG 321/C-
Ferris Equivalencies: ECOM-383-200608

Department: MKTG