AMGT 460 - Automotive Internet Marketing

The identification and development of Internet marketing tools for automotive retailers focusing on the needs of sales, service, and parts. Special emphasis placed on the development of a comprehensive website to effectively market vehicles, service, and parts in the automotive retail environment. Typically Offered Spring and Summer Semesters.
Level: UG
Credit Hours: 3

Ferris Equivalencies: AHEM-460-200101

Department: AUTO