MKTG 322 - Consumer Behavior

A study of how consumers make purchase decisions based on the decision-making process and internal social, and cultural influences. Emphasis is placed on applying consumer behavior concepts in
developing implementing, and evaluating strategic marketing decisions. Pre-Requisites: MKTG 321 w/C-. PSYC 150 is recommended. Typically Offered Fall and Spring
Level: UG
Credit Hours: 3

Prerequisite MKTG 321/C-
Ferris Equivalencies:

Department: MKTG