MKTG 425 - Marketing Research

Methods for designing market research studies, methods of collecting data, problem formulation, sampling methods and techniques, data analysis, and research reporting. Students design and execute a complete research project in the following possible areas: advertising/promotion, customer satisfaction, target markets, sales, product development, pricing, or distribution. Typically Offered Fall, Spring, Summer
Level: UG
Credit Hours: 3

Prerequisite STQM 260/C- And MKTG 321/C-
Ferris Equivalencies:

Department: MKTG