PREL 240 - Public Relations Principle

PREL 240 is a thorough overview of the core concepts of public relations, which includes: a historical summary of the industry; key PR & communication theories; foundational codes of law & ethics; basic job functions (tactics, strategy, skills & abilities); and an overview of key PR industries (i.e. employee relations, media relations, community relations, consumer relations, etc.). Two overarching principles are emphasized throughout the course (and program): 1) PR as a critical business leadership component, and 2) the importance of PR in organizational reputation management. Typically Offered Fall, Spring, Summer
Level: UG
Credit Hours: 3

Prerequisite ENGL 150/D-
Ferris Equivalencies: PREL-340-199308

Department: MKTG