PREL 440 - Public Relations Strategy

PREL 440 is an in-depth study of public relations strategies. This training is done primarily through the combination of two channels: 1) research, analysis, and presentation of several classic and current PR cases from a variety of industries, and 2) detailed, thorough, and applied practice of several four-step PR plans. Students will also be required to produce (or participate in) a variety of real-world PR tactics, while also building their professional network. PREL 440 also continues the practice of high expectations in regard to professionalism, ethics, quality, and excellence. Typically offered: Fall, Spring, Summer.
Level: UG
Field of Study Restriction: MAJOR-CTD, MAJOR-PURE

Credit Hours: 3

Prerequisite PREL 341/C
Ferris Equivalencies:

Department: MKTG