RMLS 350 - Marketing Rec and Leisure

This course is designed for RLM major and other students wishing to gain a broad perspective about marketing leisure and recreation services. Topics covered will include the marketing mix, marketing environment, use of social media and the internet, and development of a marketing plan. Practical dimensions of marketing in leisure and recreation services will be implemented, including development of brochures, newsletters, press releases, and other free or inexpensive marketing techniques. Typically offered Spring.
Level: UG
Class Restriction: AJ, HJ, IJ, JR, RJ, VJ
Credit Hours: 3

Ferris Equivalencies:

Department: SCED