AIMC 370 - Social Media & Content Marketing

This lecture/discussion/hands-on course will focus on the elements of social media marketing and content marketing. Topics covered will include strategy, planning, execution, media placement, and evaluation for today’s relevant social media channels including Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Pinterest, and others as they are developed. Also covered will be strategy, planning, execution, media placement, and evaluation for content marketing methods including blogging, videos, white papers, infographics, podcasts, and ebooks. The course will culminate in a final project with a real-world client. Typically offered Fall/Spring.
Level: UG
Credit Hours: 3

Prerequisite MKTG 321/C-
Ferris Equivalencies:

Department: MKTG