2024-2025 Catalog 
  
    May 29, 2024  
2024-2025 Catalog

Advertising and Integrated Marketing Communication (AIMC-CT-BU) Certificate

Location(s): Ferris Main Campus


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Undergraduate Certificate

THe US Bureau of Labor Statistics projects that jobs in advertising could grow 10% between 2021 and 2031.  The Advertising and Integrated Marketing Communications Certificate will build these skills:

  • Understanding media and markets
  • Learning how corporations communicate effectively
  • Learning how to effectively manage integrated marketing communications

Students will be exposed to innovative techniques for creating and writing ads and skillfully placing them for maximum success in influencing customers. Students will also learn how to manage the relationships between advertising agencies and their clients.

 

For more information on Marketing programs click here.

Program Outcomes


  • Communication - Graduates will be able to create communication to influence customers.

Admission Requirements


New Student Admission Requirements


  • Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean’s Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the College of Business in the certificate program.
  • Dual enrolled/concurrent students must complete their high school degree, provide transcript, before the certificate will be granted from Ferris State University.
  • Students wishing to pursue a bachelor’s or associate degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the College of Business Dean’s Office/Student Academic Affairs.

Transfer Student Admission Requirements


  • Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean’s Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the Collegeof Business in the certificate program.
  • Dual enrolled/concurrent students must complete their high school degree, provide transcript, before the certificate will be granted from Ferris State University.
  • Students wishing to pursue a bachelor’s or associate degree must meet the admission criteria for the program. This criteria review is initiated when the”Program Change Form” request is processed through the College of Business Dean’s Office/Student Academic Affairs.

All Certificate Requirements - 12 Credits Required


Certificate Courses - 12 Credits Required


Notes


  • Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
  • Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.

Graduation Requirements


In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements.

University Graduation Requirements


These are the minimum graduation requirements for an undergraduate certificate at Ferris State University:

  • A GPA of 2.00 or higher must be achieved for the courses within the certificate.
  • A minimum of 6 credits within the certificate must be earned.
  • A minimum of 50 percent of certificate credits must be earned from Ferris State University to meet the Residency requirement.

Programmatic Graduation Requirements


These are the additional graduation requirements mandated by the program:

  • All requirements as specified in the All Certificate Requirements section must be met.
  • For students seeking a degree from Ferris State University, a maximum of 50 percent of the certificate credits can be from courses required in their program/major.
  • A term prior to completion of the certificate, students must log into MyFSU and complete the “Apply for Graduation”. You will receive an email back with the next steps to take. Once this is done, the Graduation Secretary will notify the Registrar who will note the completion of the certificate.

Contact Information


Marketing Department
(231) 591-2426
[email protected]

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