Advertising and Integrated Marketing Communication (AIMC-MNR-BU) Minor

New Student Admission Requirements

• 2.35 HS GPA (on a 4.0 scale) and/or 16/900 ACT/SAT
• Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean’s Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office.

Transfer Student Admission Requirements

• 2.35 College GPA (on a 4.0 scale)
• No more than 50% of the credits may be transferred from another institution.

Minor Courses - 12 Credits Required

• DSGN 224 - Web Design and Planning Credit Hours: 3
• AIMC 300 - Principles of Advertising/IMC Credit Hours: 3
• AIMC 370 - Social Media & Content Marketing Credit Hours: 3

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• Choose 1 of 2

• AIMC 383 - Bus-Consumer Digital Marketing Credit Hours: 3

Electives - 6 Credits Required

• Choose 2 of 12

• DSGN 100 - Design Foundations Credit Hours: 3
• MKTG 231 - Professional Selling Credit Hours: 3
• PREL 240 - Public Relations Principle Credit Hours: 3
• STQM 270 - Introduction to Data Mining Credit Hours: 3
• PREL 341 - Public Relations Tactics Credit Hours: 3
• AIMC 382 - Business-to-Business Digital Marketing Credit Hours: 3
• AIMC 383 - Bus-Consumer Digital Marketing Credit Hours: 3 (If Not Chosen in Minor Courses Section)
• MKTG 383 - Direct and Digital Marketing Credit Hours: 3
• MKTG 410 - Industrial Marketing Credit Hours: 3
• MKTG 431 - Advanced Selling Credit Hours: 3 (Offered Spring Only)
• MKTG 475 - Product Marketing Credit Hours: 3

Notes

• Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
• Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.

University Graduation Requirements

These are the minimum graduation requirements for a minor at Ferris State University:

• A GPA of 2.00 or higher must be achieved for the courses within the minor.
• A minimum of 18 credits within the minor must be earned.
• A minimum of 50 percent of minor credits must be earned from Ferris State University to meet the Residency requirement.
• A minimum of 9 of the credits in the minor must be at the 200 level or higher.
• A maximum of one-third of the credits, but no more than 7 credit hours, in a minor may overlap with the student’s major.
• Up to 6 credit hours may overlap between any two minors.
• The minor must be completed prior to or at the awarding of a bachelor’s degree.

Programmatic Graduation Requirements

These are the additional graduation requirements mandated by the program:

• All requirements as specified in the All Minor Requirements section must be met.
• A term prior to completion of the minor, student must log into MyFSU, and complete the “Apply for Graduation”. You will receive an email back with the next steps to take. Once this is done the Graduation Secretary will notify the Registrar who will note the completion of the minor.