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Sep 07, 2024
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2024-2025 Catalog
Digital Marketing (DGMK-MNR-BU) Minor
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Minor
For students who have a strong interest in Internet-based marketing activity and want to be able to hit the ground running in both web marketing and web design, the Digital Marketing Minor may be ideal. Students will learn both the theory and practice of Digital Marketing, including omnichannel marketing; integrating online and offline marketing with profitable results; selling online, and saving money and time for the company and customers; managing databases in a digital world; mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing; and creating and executing internet marketing/advertising, social media plans, and campaigns including the basics of web site design and implementation.
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Admission Requirements
This minor is open to all students enrolled in a baccalaureate degree program, and may only be awarded to those not pursuing a degree in this subject area.
New Student Admission Requirements
- Students must be admitted to Ferris State University and pursuing a bachelor’s degree.
Transfer Student Admission Requirements
- Students must be admitted to Ferris State University and pursuing a bachelor’s degree.
All Minor Requirements - 18 Credits Required
Minor Courses - 18 Credits Required
Notes
- Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
- Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.
Graduation Requirements
In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements.
University Graduation Requirements
These are the minimum graduation requirements for a minor at Ferris State University:
- A GPA of 2.00 or higher must be achieved for the courses within the minor.
- A minimum of 18 credits within the minor must be earned.
- A minimum of 50 percent of minor credits must be earned from Ferris State University to meet the Residency requirement.
- A minimum of 9 of the credits in the minor must be at the 200 level or higher.
- A maximum of one-third of the credits, but no more than 7 credit hours, in a minor may overlap with the student’s major.
- Up to 6 credit hours may overlap between any two minors.
- The minor must be completed prior to or at the awarding of a bachelor’s degree.
Programmatic Graduation Requirements
These are the additional graduation requirements mandated by the program:
- All requirements as specified in the All Minor Requirements section must be met.
- A term prior to completion of the minor, students must log into MyFSU, and complete the “Apply for Graduation”. You will receive an email back with the next steps to take. Once this is done the Graduation Secretary will notify the Registrar who will note the completion of the minor.
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Return to: Degree Programs
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