Direct Marketing (DMKT-CT-BU) Certificate

Location(s): Online, Ferris Main Campus

Undergraduate Certificate

Students that choose the Direct Marketing Certificate will learn the concept and application of database-driven marketing methods including direct marketing as an overall business model and as an element of Integrated Marketing Communications; direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media; direct marketing creative strategy and execution; and hands-on direct marketing techniques. Students will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Program Outcomes

Demonstrate integration of online and offline selling/promotional methods.
Apply direct marketing theory to specific cases.

Admission Requirements

New Student Admission Requirements

2.35 HS GPA (on a 4.0 scale) and/or 16/900 ACT/SAT
Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean’s Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office.

Transfer Student Admission Requirements

2.35 College GPA (on a 4.0 scale)
No more than 50% of the credits may be transferred from another institution.

All Certificate Requirements - 12 Credits Required

Certificate Courses - 12 Credits Required

Choose 1 of 2
STQM 270 - Introduction to Data Mining Credit Hours: 3
AIMC 300 - Principles of Advertising/IMC Credit Hours: 3
MKTG 321 - Principles of Marketing Credit Hours: 3
MKTG 383 - Direct and Digital Marketing Credit Hours: 3

Notes

Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.

Graduation Requirements

In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements.

University Graduation Requirements

These are the minimum graduation requirements for an undergraduate certificate at Ferris State University:

A GPA of 2.00 or higher must be achieved for the courses within the certificate.
A minimum of 6 credits within the certificate must be earned.
A minimum of 50 percent of certificate credits must be earned from Ferris State University to meet the Residency requirement.

Programmatic Graduation Requirements

These are the additional graduation requirements mandated by the program:

All requirements as specified in the All Certificate Requirements section must be met.
For students seeking a degree from Ferris State University, a maximum of 50 percent of the certificate credits can be from courses required in their program/major.
A term prior to completion of the certificate, students must log into MyFSU and complete the “Apply for Graduation”. You will receive an email back with the next steps to take. Once this is done, the Graduation Secretary will notify the Registrar who will note the completion of the certificate.

Contact Information

Marketing
(231) 591-2426
[email protected]