2024-2025 Catalog 
  
    May 29, 2024  
2024-2025 Catalog

Marketing (MKT-AAS), A.A.S.

Location(s): Online, Ferris Main Campus


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Associate of Applied Science

The Marketing Associates degree introduces students to business foundational concepts and the basic marketing-related disciplines. Students will take a combination of general education courses, business foundation courses, and marketing courses with an opportunity to select electives that meet their professional interests in the marketing field.

The Associate of Applied Science in Marketing is accredited by the Accreditation Council for Business Schools & Programs (ACBSP). (https://acbsp.org/)

Program Outcomes


1. Explain the importance of discovering and satisfying customer wants and needs.
2. Describe the strategic marketing process and its three key phases: planning, implementation, and control.
3. Distinguish between marketing mix elements and environmental factors.
4. Explain how market segmentation, targeting, and positioning can create competitive advantage.
5. Recognize key characteristics of organizational buying that make it different from consumer buying.
6. Write a comprehensive marketing plan that includes all elements of the marketing mix.

Admission Requirements


New Student Admission Requirements


  • 2.50 High School GPA (on a 4.00 scale)
  • SAT Scores Two of the Three Criteria:
  1. ERW SAT score of 450 or higher.
  2. Math SAT score of 500 or higher. Placement in MATH 109  or MATH 110  will be considered (Math SAT score of 480 or higher).
  3. Composite SAT of 900 or higher.
  • ACT Scores Two of the Three Criteria:
  1. English ACT score of 16 or higher.
  2. Math ACT score of 19 or higher.
  3. Reading ACT score of 19 or higher.

Transfer Student Admission Requirements


  • Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended. GPA based on completion of 12 credit hours or more. Developmental courses will not be considered in computing the GPA requirement.
  • Transfer equivalency for Ferris State University’s ENGL 150  or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher.
  • Transfer equivalency for Ferris State University’s MATH 114  or MATH 115  or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.

University Requirements - 18 to 20 Credits Required


First Year Seminar Requirement (FSUS 100 or Equivalent) - 0 to 1 Credit Required


All First-Time-In-Any-College Freshmen (FTIACs) must complete a one-credit FSUS 100  course, or its equivalent. Additional information and the definition of FTIAC for FSUS purposes can be found in the: Ferris State University Academic Affairs FSUS Policy

University General Education Requirements - 18 to 19 Credits Required


Courses in this section are required to satisfy the University General Education Requirements for an associate degree. The University General Education requirements can be found on the: Ferris State University General Education Requirements Webpage

Communication Competency - 6 Credits Required (or Their Equivalent)


Quantitative Literacy Competency - 3 to 4 Credits Required (or Their Equivalent)


Natural Sciences Competency - 3 Credits Required


One course is required with a minimum of 3 credits: must be a lab course.

Self and Society Competency - 3 Credits Required


College Requirements - 42 Credits Required


Major Courses - 18 Credits Required


These courses are used to calculate the major 2.00 GPA requirement.

Business Foundation Courses - 18 Credits Required


These courses are used to calculate the major 2.00 GPA requirement.

Notes


  • Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
  • Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.

Additional Requirements - 6 Credits Required


These courses are not used to calculate the major 2.00 GPA requirement.

Graduation Requirements


In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements.

University Graduation Requirements


These are the minimum graduation requirements for an associate degree at Ferris State University:

  • All requirements as specified in the University Requirements section must be met.
  • A minimum of 60 credits must be earned.
  • A 2.00 or higher cumulative Ferris State University GPA is required.
  • A minimum of 15 credits must be earned from Ferris State University to meet the Residency requirement.

Programmatic Graduation Requirements


These are the additional graduation requirements mandated by the program:

  • All requirements as specified in the College Requirements section must be met.
  • A 2.00 or higher cumulative GPA is required in the Major Courses and Business Foundation Courses sections.

Suggested Semester Layout


Consult Advisor to Approve Your Customized Plan in MyDegree

First Year


Total Credits: 15-17

Spring Courses


Total Credits: 15

Second Year


Fall Courses


Total Credits: 15

Spring Courses


Total Credits: 15

Contact Information


Marketing, College of Business

Patty Rettinger

(231) 591-2426

[email protected]

 

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