Marketing (MKT-MNR) Minor

Location(s): Ferris Main Campus

Minor

The Marketing minor is a management concept designed to integrate all aspects of marketing communication such as advertising, sales promotion, public relations, digital and direct marketing. The goal of marketing is to create and sustain an overall brand that is consistent and targeted to select markets. The marketing field has grown significantly and marketing organizations are requiring employees to have knowledge in all aspects of tactics and techniques. The Marketing Minor provides this knowledge base while allowing students to specialize in their area of interest. The completion of this minor provides a firm academic basis for additional advanced courses in the discipline.

Program Outcomes

Demonstrate an understanding of the sales process and buying behavior.
Integrate basic public relations skills through a comprehensive project.
Exhibit understanding of the principles of advertising and integrate marketing communications.
Apply the four Ps of marketing in a marketing plan.

Admission Requirements

This minor is open to all students enrolled in a baccalaureate degree program, and may only be awarded to those not pursuing a degree in this subject area.

New Student Admission Requirements

Students must be admitted to Ferris State University and pursuing a bachelor’s degree.

Transfer Student Admission Requirements

Students must be admitted to Ferris State University and pursuing a bachelor’s degree.

All Minor Requirements - 18 Credits Required

Minor Courses - 12 Credits Required

MKTG 200 - Marketing, Branding and You Credit Hours: 3
MKTG 231 - Professional Selling Credit Hours: 3
MKTG 321 - Principles of Marketing Credit Hours: 3
MKTG 322 - Consumer Behavior Credit Hours: 3

Notes

Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.

Electives - 6 Credits Required

DSGN 224 - Web Design and Planning Credit Hours: 3
STQM 260 - Introduction to Statistics Credit Hours: 3
STQM 270 - Introduction to Data Mining Credit Hours: 3
AIMC 300 - Principles of Advertising/IMC Credit Hours: 3
MKTG 331 - Strategic Selling Credit Hours: 3
COMM 333 - Theories of Persuasion Credit Hours: 3
MKTG 337 - Principles of Commerce Credit Hours: 3
AIMC 370 - Social Media & Content Marketing Credit Hours: 3
MKTG 378 - Marketing Data Analysis Credit Hours: 3
AIMC 382 - Business-to-Business Digital Marketing Credit Hours: 3
AIMC 383 - Bus-Consumer Digital Marketing Credit Hours: 3
COMM 387 - Broadcast Presentation Credit Hours: 3
MKTG 410 - Industrial Marketing Credit Hours: 3
MKTG 420 - Sports Marketing Credit Hours: 3
MKTG 425 - Marketing Research Credit Hours: 3
MKTG 431 - Advanced Selling Credit Hours: 3
MKTG 436 - Sales Management Credit Hours: 3
MKTG 438 - Strategic Channel Marketing Credit Hours: 3
MKTG 441 - International Marketing Credit Hours: 3
MKTG 466 - Purchasing Credit Hours: 3
MKTG 475 - Product Marketing Credit Hours: 3

Graduation Requirements

In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements.

University Graduation Requirements

These are the minimum graduation requirements for a minor at Ferris State University:

A GPA of 2.00 or higher must be achieved for the courses within the minor.
A minimum of 18 credits within the minor must be earned.
A minimum of 50 percent of minor credits must be earned from Ferris State University to meet the Residency requirement.
A minimum of 9 of the credits in the minor must be at the 200 level or higher.
A maximum of one-third of the credits, but no more than 7 credit hours, in a minor may overlap with the student’s major.
Up to 6 credit hours may overlap between any two minors.
The minor must be completed prior to or at the awarding of a bachelor’s degree.

Programmatic Graduation Requirements

These are the additional graduation requirements mandated by the program:

All requirements as specified in the All Minor Requirements section must be met.
A term prior to completion of the minor, student must log into MyFSU, and complete the “Apply for Graduation”. You will receive an email back with the next steps to take. Once this is done the Graduation Secretary will notify the Registrar who will note the completion of the minor.

Contact Information

Marketing, College of Business

Patty Rettinger

(231) 591-2426

[email protected]