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Nov 21, 2024
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2024-2025 Catalog
Social Media and Digital Communication (SMDC-MNR) Minor
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Minor
Practitioners in the real world create social media campaigns, craft appealing digital narratives to help brand their product or service and interact with patients and clients via digital technologies. The Social Media and Digital Communication minor is unique because it teaches how to design mediated communication so that it is both personal and strategic. Communication courses provide the basic understanding of creating mass personal discourse, digital production and technical writing elements add the ability to navigate and develop the technology while maximizing the tools of media, and marketing courses arm students with an understanding of the strategic application of such techniques to reach target audiences. Blending digital creation, relationship building, and strategic marketing provides Ferris State University students a unique combination of skills that will make them competitive in the current labor market.
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Program Outcomes
- Develop masspersonal communities using marketing, digital design, and communication theories.
- Create visually and verbally appealing content in a variety of digital media.
Admission Requirements
This minor is open to all students enrolled in a baccalaureate degree program, and may only be awarded to those not pursuing a degree in this subject area. New Student Admission Requirements
- Student must be admitted to Ferris State University and pursuing a bachelor’s degree.
Transfer Student Admission Requirements
- Student must be admitted to Ferris State University and pursuing a bachelor’s degree.
All Minor Requirements - 21 to 22 Credits Required
Minor Courses - 15 Credits Required
Emphasis - 6 to 7 Credits Required
Choose one emphasis. Content Creation Emphasis - 6 Credits Required
Digital Advocacy Emphasis - 6 Credits Required
Digital Community Building Emphasis - 6 Credits Required
Digital Marketing Emphasis - 6 Credits Required
Media Analytics Emphasis - 6 Credits Required
Professional Media Writing Emphasis - 7 Credits Required
Social Media Management Emphasis - 6 Credits Required
Notes
- Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
- Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.
Graduation Requirements
In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements. University Graduation Requirements
These are the minimum graduation requirements for a minor at Ferris State University:
- A GPA of 2.00 or higher must be achieved for the courses within the minor.
- A minimum of 18 credits within the minor must be earned.
- A minimum of 50 percent of minor credits must be earned from Ferris State University to meet the Residency requirement.
- A minimum of 9 of the credits in the minor must be at the 200 level or higher.
- A maximum of one-third of the credits, but no more than 7 credit hours, in a minor may overlap with the student’s major.
- Up to 6 credit hours may overlap between any two minors.
- The minor must be completed prior to or at the awarding of a bachelor’s degree.
Programmatic Graduation Requirements
These are the additional graduation requirements mandated by the program:
- All requirements as specified in the All Minor Requirements section must be met.
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