2024-2025 Catalog 
  
    Apr 16, 2024  
2024-2025 Catalog

Public Relations (PURE-MNR-BU) Minor

Location(s): Ferris Main Campus


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Minor

Public Relations (PR) professionals communicate with a wide variety of audiences in their role as advocates for an organization. PR specialists excel in all areas related to communication and relationship building, such as writing, public speaking, event planning, graphic design, social media, publicity, storytelling, branding, and reputation management. Our PR minor will give you a solid foundation in real-world tools of the trade. You will be trained in one of the best programs in the nation, learning how to communicate effectively to meet executive-level expectations.

Program Outcomes


  1. Express an understanding of core public relations knowledge and industry functions.
  2. Practice excellence in public relations writing.
  3. Write a comprehensive marketing plan that includes all elements of the marketing mix.
  4. Apply an understanding of public relation’s leadership function as the “conscience of the company”.

Admission Requirements


This minor is open to all students enrolled in a baccalaureate degree program, and may only be awarded to those not pursuing a degree in this subject area.

New Student Admission Requirements


  • Students must be admitted to Ferris State University and pursuing a bachelor’s degree.

Transfer Student Admission Requirements


  • Students must be admitted to Ferris State University and pursuing a bachelor’s degree.

All Minor Requirements - 18 Credits Required


Notes


  • Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
  • Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.

Graduation Requirements


In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements.

University Graduation Requirements


These are the minimum graduation requirements for a minor at Ferris State University:

  • A GPA of 2.00 or higher must be achieved for the courses within the minor.
  • A minimum of 18 credits within the minor must be earned.
  • A minimum of 50 percent of minor credits must be earned from Ferris State University to meet the Residency requirement.
  • A minimum of 9 of the credits in the minor must be at the 200 level or higher.
  • A maximum of one-third of the credits, but no more than 7 credit hours, in a minor may overlap with the student’s major.
  • Up to 6 credit hours may overlap between any two minors.
  • The minor must be completed prior to or at the awarding of a bachelor’s degree.

Programmatic Graduation Requirements


These are the additional graduation requirements mandated by the program:

  • All requirements as specified in the All Minor Requirements section must be met.
  • A term prior to completion of the minor, student must log into MyFSU and complete the “Apply for Graduation”. You will receive an email back with the next steps to take. Once this is done the Graduation Secretary will notify the Registrar who will note the completion of the minor.

Contact Information


Marketing
(231) 591-2426
[email protected]

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