2024-2025 Catalog
Public Relations (PURE-BS-BU), B.S.
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Bachelor of Science
Public relations (PR) is the business communication function found in every company in the world. PR includes media relations, employee communication, community engagement, brand promotion, government affairs, crisis communication, and reputation management. This is why PR is one of the fastest growing job markets in the U.S. Top skills are writing, public speaking, social media, event planning, graphic design, video production, storytelling, and relationship building. Ferris has one of the top programs in the nation, offering PR as a business degree with national certification. Our curriculum has more PR courses than any program in Michigan. Faculty have industry experience and professional accreditation, and students work on projects for real clients. The program’s proven excellence gives graduates a meaningful competitive advantage.
The Bachelor of Science, Public Relations degree is fully accredited by the Accreditation Council for Business Schools & Programs (ACBSP). acbspsearch.org
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Program Outcomes
- Create a comprehensive public relations campaign to address a problem, challenge, or opportunity for a real-world client.
- Develop, conduct, and analyze a public relations research project to help direct and supplement the plan.
- Create multiple, high quality tactical support resources of substance as part of the plan.
- Demonstrate excellent professionalism, ethics, and presentation skills as an account executive within a simulated public relations agency.
New Student Admission Requirements
2.50 High School GPA (on a 4.00 scale)
- SAT Scores Two of the Three Criteria:
- ERW SAT score of 450 or higher.
- Math SAT score of 500 or higher. Placement in MATH 109 or MATH 110 will be considered (Math SAT score of 480 or higher).
- Composite SAT of 900 or higher.
- ACT ScoresTwo of the Three Criteria:
- English ACT score of 16 or higher.
- Math ACT score of 19 or higher.
- Reading ACT score of 19 or higher.
Transfer Student Admission Requirements
- Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended. GPA based on completion of 12 credit hours or more. Developmental courses will not be considered in computing the GPA requirement.
- Transfer equivalency for Ferris State University’s ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher.
- Transfer equivalency for Ferris State University’s MATH 114 or MATH 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.
University Requirements - 39 to 41 Credits Required
First Year Seminar Requirement (FSUS 100 or Equivalent) - 0 to 1 Credit Required
All First-Time-In-Any-College Freshmen (FTIACs) must complete a one-credit FSUS 100 course, or its equivalent. Additional information and the definition of FTIAC for FSUS purposes can be found in the: Ferris State University Academic Affairs FSUS Policy
University General Education Requirements - 39 to 40 Credits Required
Courses in this section are required to satisfy the University General Education Requirements for a bachelor’s degree. The University General Education requirements can be found on the: Ferris State University General Education Requirements Webpage
Communication Competency - 12 Credits Required (or Their Equivalent)
Quantitative Literacy Competency - 3 to 4 Credits Required (or Their Equivalent)
Natural Sciences Competency - 6 Credits Required
Two courses are required with a minimum of 6 credits: must have at least one lab course. Culture Competency - 9 Credits Required
Three courses are required with a minimum of 9 credits: must be from two different disciplines, have at least one 200 level or higher course, and have no more than 5 credits from Cultural Competency Activities. Self and Society Competency - 9 Credits Required
Three courses are required with a minimum of 9 credits: must be from two different disciplines and have at least one 200 level or higher course. United States (U.S.) Diversity Competency - Course Required Met in Self and Society Competency
If not met by courses taken for Culture Competency, Self and Society Competency, or Michigan Transfer Agreement (MTA), a student must have one course with the United States (U.S.) Diversity attribute. Some courses include both Global and United States (U.S.) Diversity attributes. Global Diversity Competency - 1 Course Required
If not met by courses taken for Culture Competency, Self and Society Competency, or Michigan Transfer Agreement (MTA), a student must have one course with the Global Diversity attribute. Some courses include both Global and United States (U.S.) Diversity attributes. Collaboration Competency - Courses Required Met in College Requirements
If not met by courses taken in the College Requirements section, a student must have two courses with the Collaboration attribute. Some courses include both Collaboration and Problem Solving attributes. Problem Solving Competency - Courses Required Met in College Requirements
If not met by courses taken in the College Requirements section, a student must have two courses with the Problem Solving attribute. Some courses include both Collaboration and Problem Solving attributes. College Requirements - 81 to 82 Credits Required
Business Core Requirements - 30 Credits Required
These courses are used to calculate the core 2.00 GPA requirement. Major Courses - 33 Credits Required
These courses are used to calculate the major 2.50 GPA requirement. Additional Requirements - 6 Credits Required
These courses are not used to calculate the major 2.50 GPA requirement. Concentration - 12 to 13 Credits Required (Advisor Approval)
Choose one concentration. Employee Relations Concentration (EMRL) - 12 Credits Required
These courses are not used to calculate the major 2.50 GPA requirement. Investor Relations Concentration (INRL) - 12 Credits Required
These courses are not used to calculate the major 2.50 GPA requirement. Marketing Promotions Concentration (MKPR) - 12 Credits Required
These courses are not used to calculate the major 2.50 GPA requirement. Media Relations Concentration (MDRL) - 13 Credits Required
These courses are not used to calculate the major 2.50 GPA requirement. Public Relations Concentration (PURE) - 12 Credits Required
These courses are not used to calculate the major 2.50 GPA requirement.
- Public Relations Directed Elective Credit Hours: 3 (Advisor Approval)
- Public Relations Directed Elective Credit Hours: 3 (Advisor Approval)
- Public Relations Directed Elective Credit Hours: 3 (Advisor Approval)
- Public Relations Directed Elective Credit Hours: 3 (Advisor Approval)
Notes
- Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
- Students must earn a grade of B or higher in both ENGL 150 and ENGL 250 in order to meet prerequisites for certain courses in the Major Courses section.
- Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.
Graduation Requirements
In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements. University Graduation Requirements
These are the minimum graduation requirements for a bachelor’s degree at Ferris State University:
- All requirements as specified in the University Requirements section must be met.
- A minimum of 120 credits must be earned.
- A 2.00 or higher cumulative Ferris State University GPA is required.
- A minimum of 30 credits must be earned from Ferris State University to meet the Residency requirement.
- A minimum of 40 credits of 300 level or higher courses must be earned.
Programmatic Graduation Requirements
These are the additional graduation requirements mandated by the program:
- All requirements as specified in the College Requirements section must be met.
- A 2.50 or higher cumulative Ferris State University GPA is required.
- A 2.00 or higher cumulative GPA is required in the Business Core Requirements section.
- A 2.50 or higher cumulative GPA is required in the Major Courses section.
Suggested Semester Layout
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