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HSMG 406 - Revenue Mgt & Hotel Analytics

This course focuses on the fundamental building blocks of an effective revenue management program along with property level benchmarking tools. Topics include key performance indicators, distribution channels, capacity management, forecasting supply and demand, strategic pricing, automated systems, displacement analysis, resource allocation, benchmarking, and competitive sets. Prerequisites: HSMG 305 and HSMG 404. Typically offered Fall, Spring, Summer.
Level: UG
Credit Hours: 3

Prerequisite HSMG 305 /D- And HSMG 404 /D-
Ferris Equivalencies:

Department: MKTG


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