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PFSL 341 - Sales Negotiation

This course focuses on theories and practice negotiation in sales settings, focusing on mutually beneficial outcomes that enhance long term relationships. Topics include the legal and ethical frameworks for negotiation, competitive vs. collaborative strategies, cross cultural negotiation and understanding nonverbal communication. Focus is on role plays and case studies to prepare the students maximize effectiveness in negotiation challenges.
Level: UG
Credit Hours: 3

Prerequisite PFSL 231 /C- or Higher And MKTG 321 /C- or Higher And BLAW 321 /C- or Higher
Ferris Equivalencies:

Department: MKTG


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