2024-2025 Catalog 
  
    Oct 15, 2024  
2024-2025 Catalog
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AIMC 370 - Social Media & Content Marketing


This lecture/discussion/hands-on course will focus on the elements of social media marketing and content marketing. Topics covered will include strategy, planning, execution, media placement, and evaluation for today’s relevant social media channels including Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, Pinterest, and others as they are developed. Also covered will be strategy, planning, execution, media placement, and evaluation for content marketing methods including blogging, videos, white papers, infographics, podcasts, and ebooks. The course will culminate in a final project with a real-world client. Typically offered Fall/Spring.
Level: UG
Credit Hours: 3

Prerequisite MKTG 321 /C-
Department: MKTG



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