AIMC 382 - Business-to-Business Digital Marketing

This course explores the integration of online and offline media for business-to-business lead generation, nurturing, and integration with sales to enhance the sales person’s productivity. Topics include Customer
Relationship Management and traditional offline media as well as the full realm of business-to-business digital media applications for advertising, content marketing, and social media. The course concludes with a comprehensive final project with a real-world B2B client.
Level: UG
Credit Hours: 3

Prerequisite MKTG 321/C-
Ferris Equivalencies: ECOM-375-200608

Department: MKTG