DSGN 321 - Branding Experience Design 2

The focus of this course will be the application of fundamentals of brand identity and interactive design to create effective, efficient and engaging brand experiences. Through exposure to a variety of business and social problems, students will be challenged to create unique ideas and solutions that meet real-world challenges. An emphasis will be placed on understanding and capturing the essence of a chosen brand (corporate, product, service, NGO, media personality) to develop experiences designed for interaction and engagement that target all environments and platforms through which the brand has to connect with their users. Student presentations demonstrate solutions for multiple media formats. Typically Offered Spring Only
Level: UG
Credit Hours: 3

Prerequisite DSGN 311/C- And DSGN 301/C- or Program Approval
Corequisite DSGN 300 or Program Approval

Ferris Equivalencies:

Department: MKTG