2024-2025 Catalog 
    May 29, 2024  
2024-2025 Catalog

Advanced Studies in Marketing and Sales Leadership (ASMS-CT) Graduate Certificate

Location(s): Online

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Graduate Certificate

The Graduate Certificate in Marketing and Sales Leadership combines the foundation of marketing with a focus on sales leadership.

Program Outcomes

  1. Demonstrate understanding of key marketing concepts.
  2. Compose sales forecasts and budgets.
  3. Design sales strategy based on buyer needs.
  4. Access and evaluate analytical data using online platforms.

Admission Requirements

New Student Admission Requirements

  • Completed application for admission.
  • Hold a bachelor’s degree from an accredited college or university with a 3.00 or higher GPA (on a 4.00 scale).
  • Request official transcripts from all institutions of higher education previously attended. Ferris graduates need not submit transcripts for coursework completed at Ferris.
  • International students whose first (native) language is not English need to have English proficiency test scores sent directly from the testing agency to demonstrate meeting the Ferris standards for English proficiency (e.g., TOEFL, IELTS, and Duolingo).

These requirements also apply to Transfer Students.

All Certificate Requirements - 12 Credits Required

Certificate Courses - 12 Credits Required


  • Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
  • Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.

Graduation Requirements

In order to graduate from Ferris State University, students must meet both University and Programmatic Graduation Requirements.

University Graduation Requirements

These are the minimum graduation requirements for a graduate certificate at Ferris State University:

  • A minimum of 6 credits within the certificate must be earned.
  • A GPA of 3.00 or higher must be achieved for the courses within the certificate.
  • A minimum of 70 percent of the degree requirements must be earned from Ferris State University to meet the Residency requirement.
  • A minimum grade of C or higher must be earned in each course with no more than two grades of C.
  • No more than 6 hours can be independent study and/or special topics.
  • Degree requirements shall be completed within 5 years from first enrollment in a graduate course following admission.
  • Each student must complete a thesis, graduate project, policy paper, internship, comprehensive examination, or additional course work.

Programmatic Graduation Requirements

These are the additional graduation requirements mandated by the program:

  • All requirements as specified in the All Certificate Requirements section must be met.
  • For students seeking a degree from Ferris State University, a maximum of 50 percent of the certificate credits can be from courses required in their program/major.

Contact Information

Patty Rettinger, Marketing (MKTG), College of Business
[email protected]

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